This is another Chan Do Internet Success System Review on
Banner Ads Tactics. I wish that you will be having profit
from reading this piece of writing. You can gain knowledge of which banner ads
bestow you more profitable opt-in list. Let us go and read.
Banner Ads Are Changing
Unique to other advertising vehicles, the Internet has the
capability to home in on customers within a specific demographic
and convey television-like advertisements. According to
Juniper Research, these are the two reasons online advertising
throw away is growing rapidly and will overtake that used up on
magazine advertising by 2010. Senior analyst, Gary Stein predicts
online spending to rise to billion, compared with .5
billion for magazine ad spends. And over, unlike text and PPC advertising,
banners give merchants the capability to enforce their brand image
by using their logo and trade name visuals.
From data collected by Juniper Media Metrix, an shocking 80 percent
of advertisers use the banner and 18 of every 25 online ads produced
by advertisers are banners.
banners' capability to manipulate what marketers are used to using – magazine
and newspaper advertisements. They attract a small amount of website
real estate to market a product, service, brand or other message.
In the same way, where each ad is placed can be cautiously tuned toward the
demographic audience.
Marketers have found a discrepancy in accomplishment due to ad cartoon
functioning. Many ads now contain streaming video, and audio either
playing the television commercial or made-for-online tailor made clips.
Recent trends in banner marketing comprise animated GIF (Graphic
Interchange Format) image files, shockwave or flash games and electronic
forms.
A study conducted by ZD Net found animated ads produce at least 15
percent more click-through rates than do static ads – in some cases
as high as 40 percent more. People notice animation, whether or not
they in fact click on it. So the point gets from corner to corner. But even with
animation in an advertisement, the message must be carefully crafted
and convincing with a clear call to act. The animation itself doesn't
replace response-driven copy.
Two things that hurt a banner ad's accomplishment rate are long download times
and poorly crafted copy. Though with higher and faster connectivity
options, download time should become less and less significant.
Position and page assignment are other important contemplation. In research
conducted by DoubleClick, key areas were identified for total ad success.
These are:
* After the fourth impression, response rates dropped from 2.7% to
under 1% (banner burnout)
* Focus on ingenuity, targeting, frequency and subject matter
* Cryptic messages may increase click-through by 18%, but they may
not draw the right audience or add force to branding
* Using questions can raise click-through rates by 16%
* Phrases such as "Click Here" tend to improve response 15%
* Contribution free goods or services generally improve click-through
rates
* Bright Colors are more effective
* Sense of urgency in message decreases response
* Banners at the top of the page are twice as effective
Usability studies were also done on attendees from Wichita
State University to assessment and fine-tune the finest overall mixture
of appointment and animation within banner advertising. results showed
40 percent of the participants were able to recall the spirit of at
least one ad regardless of its animated or static design. Nonetheless moving picture
itself didn't seem to play that high of a function. Viewers recalled the
occurrence of animation and movement on the page, but not of necessity the
purpose behind it. Also many viewers were able to call back the ad itself,
but not the company name. Name and brand combination within the design,
thus, should play an important aspect in design. The study authors
expectant ongoing studies approximately duration and type of animation to
fine-tune the effects of animation on banner ad awareness.
Unchanging those visitors who view a banner ad and don't click straight away
be inclined to eventually purchase from the advertiser. Though, according to
AdKnowlege stats cited by NUA, this does stretch the pay for cycle.
They state: "Almost 40 percent of those who viewed an ad and then made
a purchase did so eight to 30 days after seeing the ad, while 61 percent
of consumers who clicked an ad before purchasing did so within 30 minutes
of clicking."
The focus of banner ads are not necessarily the CTR gained, but the
brand visibility they create for the long-term marketing strategy.
Develop ads with negligible words, about six to ten, using tiny, simple
words in big font. Graphic superiority can make or break the reputation.
So improve visuals to advance the viewers' attention. Copy should be written
for the viewer's gain with a strong call to action encouraging a click
for more information, sign-up or procure.
The Key Players
Mamma Media Solutions graphic ad division offers a comprehensive span of
banner advertising transfer including more than 5,500 content websites that
provide for various forms of graphic ad creatives. Size and delivery options
include:
Window Ad Units
1. Pop-Up; up to 720x400; 25kb maximum
2. Pop-Under; up to 720x400; 25kb maximum
3. Interstitials; 25kb maximum
Banners
1. Full Banner; 468x60; 15kb maximum
2. Leaderboard; 728x90; 15kb maximum
3. Skyscraper; 120x600; 15kb maximum
Likewise, Google AdWords comprise image ads with easy set-up alongside
text PPC ad campaigns. Advertisers can design a banner ad campaign
through Google AdWords by joining the content network in their
current account and uploading an image ad.
MSN offers banner advertising options from banners to buttons and
email circulation. For details on their rich media advertising
opportunities.
So let's recap what is happening in Banner Advertising.
The Internet gives advertisers the flexibility to target customers
within a particular demographic and convey television-like banner
advertisements. Juniper Research predicts online advertising spend
to go beyond that on magazine advertising by 2010. Senior analyst,
Gary Stein sees online spending rising to billion, compared
with .5 billion for magazine ad spends. Plus, unlike text and
PPC advertising, banners give merchants the capability to enforce
their identifying mark image using the business logo and trade name graphics.
Data collected by Juniper Media Metrix shows that 80 percent of
advertisers use the banner and 18 of every 25 online ads created
by advertisers are banners. Trends in banner marketing utilize
animated GIF (Graphic Interchange Format) image files, shockwave
or flash games and electronic forms.
Although moving picture has shown to get better noticability, the two things
that hurt banner ad success rate are long download times and poorly
crafted copy. Spot and page placement are other important points.
Research conducted by DoubleClick identifies key areas leading to
ad success. These are:
* After the fourth impression, response rates dropped from 2.7% to
under 1% (banner burnout)
* Focus on inspiration, targeting, frequency and content
* Cryptic messages may increase click-through by 18%, but they may
not attract the right audience or add force to branding
* Using questions can raise click-through rates by 16%
* Phrases such as "Click Here" tend to look up response 15%
* Submission free goods or services in general improve click-through
rates
* Intense Colors are added effective
* Sense of urgency in message decreases response
* Banners at the top of the page are twofold as effective
Who offers banner-advertising services? Mamma Media Solutions,
MSN Shopping and Google AdWords offer user-friendly banner ad
campaign set-up. Leading the way in industry principles for
technical specifications in rich media ads is Interactive
Advertising bureau, an industry fraternity for rich media
marketers.