All successful home based internet marketing businesses use email to keep in touch with their list. You aren't going to want to do this all manually...fortunately one of the greatest internet marketing tools around is the autoresponder system! That's where you plug in your emails one time and they are sent out automatically by the system...cool!
So you are definitely going to want to have an autoresponder system. Which one do you choose? There are lots out there-people ask me all the time which I recommend...truth is every different auto responder service definitely has its strengths and its weaknesses.
Two of the biggest, most well-known and recommended are AWeber and 1ShoppingCart. Here is a brief comparison between AWeber and 1ShoppingCart and why you might choose one over the other-
Why use AWeber
One of the reasons to use AWeber for your lists is because you are more likely to have higher email deliverability than you are with 1ShoppingCart.
Deliverability is pretty important.
It simply means that more of the emails you send out get where they are intended. Not much point in sending out emails if they never make it to your subscribers inbox!Price: you can get started for as little as per month
Why use 1ShoppingCart
1ShoppingCart is awesome because you have a shopping cart. You plug your merchant account right into 1ShoppingCart.
You can choose 1ShoppingCart just for the autoresponder capabilities or for the shopping cart...or you can combine the two. Pricing varies depending on what services you want.
I use both
I use both. I found that I consistently get higher deliverability with AWeber, but that 1ShoppingCart has more features.
Now, when I say use both, I don't mean at the same time for the same project! Stick with one or the other as far as for any individual project. Maybe for one website...one product or service...it would make sense to put people into AWeber, and for another it would make sense to put people into 1ShoppingCart.
People also ask me about ways to integrate the two...so you can get the best of both worlds. To that I say stick with one or the other! Unless you feel like hiring a programmer and having them spend thousands of dollars on integrating the two. And if you do that, know that if either AWeber or 1ShoppingCart changes, all of your money gets flushed down the tube.
Testing deliverability
There's a cool service that you can use to measure your deliverability if you're a little bit more advanced, that is called Delivery Monitor.
Delivery Monitor, www.DeliveryMonitor.com, is actually a service by AWeber...it will show you how much of your email is getting through-that is, what percentage of your email is getting through to people.
It's a very valuable tool, and you can use that to test your own deliverability.
When you are first starting out...look at the features each offers and see what fits your product or service best and start there. There are lots of things you are going to be learning, especially in the beginning, so focus on one of these internet marketing tools rather than trying to learn both from the get-go. Don't get caught up with technical details too much. These are both great tools and it is important that you get your business up and running so you are making money online!